Increased number of online enterprises and Internet companies are using 2-Factor Authentication (2FA) for user verification. The flow is simple, fast and has only 2 steps, much like the name suggests:
- Sending one-time PIN codes to user's mobile phone
- PIN confirmation entered by user
Ok, it has two steps which makes it fast and easy, but how do we actually measure its effectiveness?
Again, it's done in a very straightforward and simple manner, you just need to use our Conversion Tracking API within the 2FA process. Our Conversion Tracking service allows you to measure conversion rate ratios between every step within a desired processes like 2FA, Social Invites, sign-ups... the list is endless.